12 Sep 2025Shrink-flation: When Toilet Rolls Get Sneaky
From the team at Waikato Cleaning Supplies
Have you noticed your toilet rolls are looking a little… skinnier lately? Not just fewer sheets, but smaller sheets too. That’s shrink-flation in action; when manufacturers quietly reduce product size while keeping prices the same, or even raising them. It’s sneaky, and it’s costing you more than you think.
The “Bargain” That Isn’t
We were recently asked to price match a toilet roll from a large national chain. At first glance, it looked like a steal; less than 50 cents per roll. But here’s the fine print:
- Only 150 sheets per roll
- Each sheet just 8 x 10 cm
Now compare that to our M 2Ply Toilet Paper X48 Wrapped Rolls:
- 400 sheets per roll
- Sheet size: 10 x 10 cm
- Individually wrapped for hygiene
- Soft, strong, and embossed for quality
Suddenly, that “cheap” roll doesn’t look so cheap. You’re getting nearly three times the paper with ours, and it’s actually usable.
Price vs. Value: Let’s Break It Down
Sure, you can pay less at the checkout. But if you’re tearing through rolls twice as fast, are you really saving? Or just hauling more packs home from the supermarket?
Shrink-flation also hits in less obvious ways, like GSM (grams per square metre). Lower GSM means thinner paper, which means more sheets per visit. That’s not just inconvenient; it’s wasteful.
Hygiene Matters Too
A lot of our toilet paper ends up in offices, schools, and shared bathrooms. Hygiene is non-negotiable. That’s why our rolls come individually wrapped; keeping them clean, fresh, and protected until they’re needed. No dust, no splash-back, no mystery fingerprints.
Why Waikato Cleaning Supplies Rolls Stack Up
We’re proud to offer toilet paper that delivers real value:
- Bigger sheets
- More sheets
- Stronger, thicker paper
- Hygienic packaging
- FSC-certified and sustainably sourced
Less shrink-flation. More satisfaction. And fewer awkward moments in the loo.
Looking for toilet paper that actually lasts?
Check out our M 2Ply Toilet Paper X48 Wrapped Rolls; trusted by businesses across Waikato and beyond.
