12 Nov 2025At Waikato Cleaning Supplies, we believe every product should serve a purpose, and Entice was born from that belief. Developed by the RapidClean NZ network, Entice is more than just paper. It’s a commitment to sustainability, quality, and value, designed to help Kiwi businesses deliver exceptional service without stretching their budgets.
Whether it’s for high-consumption environments or personal use, Entice offers a versatile solution that’s soft, strong, and smart.
From Concept to Creation: The Story Behind Entice
Entice began with a simple goal: to create premium, everyday paper products that our customers could feel proud to use. We wanted a brand that reflected our values, local, practical, and community-minded.
The design journey wasn’t instant. Our early concepts didn’t quite capture what we wanted. But after several iterations (and a few good laughs), we found the perfect balance: a soft, dense sheet that feels great to the touch and performs beautifully. We sized the range to include wrapped toilet rolls, jumbo rolls, and slimfold paper towels, formats that suit both high-traffic areas and cozy, personal spaces.
The final packaging? A sleek wrap with a subtle fern motif, a nod to our New Zealand roots and a symbol of our commitment to quality and care.
Launching Entice: A Leap of Faith That Paid Off
Introducing a new paper brand into an already busy market was no small feat. With over 50,000 packs of paper supplied annually, we knew we had to earn our customers’ trust. So we started small, launching Entice in August with a limited volume and a big focus on value.
We didn’t want Entice to be just another name on a box. Every detail, from the paper finish to the packaging, was carefully considered to deliver performance without the premium price tag.
And the response? Better than we could have hoped. Customers praised its quality and affordability, and even our technical team confirmed that the standard wrapped roll performs on par with top-tier alternatives.
What’s in the Entice Range
Slimfold Towel – absorbent, reliable, and neatly packed
Jumbo Roll – built for busy spaces where durability matters
Standard Wrapped Roll – soft, strong, and cost-effective
Sustainability You Can Trust
From day one, Entice has been rooted in sustainability. Every product in the range is PEFC certified, sourced from responsibly managed forests that meet rigorous environmental, social, and economic standards.
This certification ensures that our paper supports forest ecosystems, uplifts local communities, and empowers customers to make responsible choices, all without compromising on quality or cost.
While Entice doesn’t currently offer a free-on-loan dispenser system, many customers already have reusable dispensers that work perfectly, helping reduce plastic waste. For those who need new units, we offer compatible options for purchase.
